Current:Home > InvestDelta expands SkyMiles options after outrage over rewards cuts -NextWave Wealth Hub
Delta expands SkyMiles options after outrage over rewards cuts
View
Date:2025-04-13 00:32:15
Delta announced it had expanded its SkyMiles membership options Wednesday after an uproar from customers about cuts made to the rewards program in September.
The Atlanta-based airline corporate offices faced both backlash on social media and customer outreach after limits were placed on the number of times members could access the "Delta Sky Club" and reach Medallion status in an effort to reduce crowds.
Delta CEO Ed Bastian said the company "probably went too far" in benefit reductions, and he promised modifications.
As part of the cuts, passengers flying in basic economy class were no longer going to be allowed into Delta's Sky Club lounges beginning in Jan. 2024, regardless of whether or not they had a platinum card or any other premium credit card. It also became more difficult for customers to use their miles to book travel.
An email sent to SkyMiles customers from Bastian said he understood the disappointment "many of you felt by the significance of the changes," but that the company has faced challenges in its delivery of "premium service experiences."
Airlines have made it increasingly difficult for customers to redeem miles after the global pandemic ended and interest in travel increased significantly. But Delta customers pushed back, and some frequent flyers threatened to take their business elsewhere.
Based on the feedback received from customers, Delta announced on its website that it would be adding new benefits for SkyMiles members, which they could begin earning in 2024 and redeem in 2025. Changes include easier access to medallion status, greater flexibility with lounge access, and increased rewards for long-term loyalty.
Highlights include:
- Reduction of the number of Medallion Qualification Dollars (MDQ) to reach Diamond, Platinum, Gold and Silver Status.
- SkyClub lounge visits include all entries within a 24-hour period after the first visit.
- Additional flexibility to purchase daily SkyClub lounge access and an annual individual membership.
- More options to rollover balances.
- Enhanced rewards and choices for membership.
- In:
- Delta Air Lines
Cara Tabachnick is a news editor for CBSNews.com. Contact her at cara.tabachnick@cbsinteractive.com
veryGood! (62649)
Related
- 'We're reborn!' Gazans express joy at returning home to north
- 'Them: The Scare': Release date, where to watch new episodes of horror anthology series
- Arizona Democrats attempt to repeal the state’s 19th century abortion ban
- Pennsylvania redesigned its mail-in ballot envelopes amid litigation. Some voters still tripped up
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- Every Mom Wants Lululemon for Their Mother’s Day Gift – Shop Align Leggings, New Parent Bags & More
- NBA investigating Game 2 altercation between Nuggets star Nikola Jokic's brother and a fan
- Senate passes bill forcing TikTok’s parent company to sell or face ban, sends to Biden for signature
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- Jimmie Allen Shares He Contemplated Suicide After Sexual Assault Lawsuit
Ranking
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- Fast-food businesses hiking prices because of higher minimum wage sound like Gordon Gekko
- Ashley Judd says late mom Naomi Judd's mental illness 'stole from our family'
- US banning TikTok? Your key questions answered
- The Best Stocking Stuffers Under $25
- Primary voters take down at least 2 incumbents in Pennsylvania House
- Call Her Daddy Host Alex Cooper Marries Matt Kaplan in Intimate Beachside Wedding
- Erik Jones to miss NASCAR Cup race at Dover after fracturing back in Talladega crash
Recommendation
How to watch new prequel series 'Dexter: Original Sin': Premiere date, cast, streaming
Blinken begins key China visit as tensions rise over new US foreign aid bill
What it's like to watch Trump's hush money trial from inside the courtroom
NBA playoffs Tuesday: Timberwolves take 2-0 lead on Suns; Pacers even series with Bucks
Jorge Ramos reveals his final day with 'Noticiero Univision': 'It's been quite a ride'
Senate passes bill forcing TikTok’s parent company to sell or face ban, sends to Biden for signature
The Best Swimsuit Coverups on Amazon for All Your Future Beachy Vacations
Tennessee legislature passes bill allowing teachers to carry concealed guns