Current:Home > InvestPatriotic brand Old Southern Brass said products were US-made. The FTC called its bluff. -NextWave Wealth Hub
Patriotic brand Old Southern Brass said products were US-made. The FTC called its bluff.
View
Date:2025-04-17 23:50:06
A Florida-based company will pay a fine to the Federal Trade Commission after it made false patriotic claims about its products, proceeds and ownership.
The company EXOTOUSA operating as Old Southern Brass claimed on its website that all products were "100% American made", the company was veteran-operated, it donated 10% of its proceeds to charity, and some of its products use former-military supplies, according to a Wednesday release by the FTC.
“This company and its owner’s brazen deception cheated consumers who wanted to support U.S. manufacturing, veteran-operated businesses, and veteran charities,” said Samuel Levine, director of the FTC’s Bureau of Consumer Protection. “We will continue to hold accountable those who profit from false Made in USA and military association claims.”
The FTC complaint against the company alleges that many products sold on the website were made partially or wholly in China. Further, the owner of the company is not a veteran, it donated less than 0.5% of its sales to charity in 2022, and the products did not use bullets formerly fired by the U.S. military, the complaint states.
These findings lead to two counts of false and misleading advertising, according to the complaint, which "constitute unfair or deceptive acts or practices in or affecting commerce," violating the Federal Trade Commission Act.
The proposed consent order, which will carry the force of law once it becomes final, found Old Southern Brass liable for more than $4.5 million. However, the company is unable to pay that, and instead must pay the FTC fine of $150,000, according to the FTC. The company is also prohibited from making any false claims about its products moving forward.
The company and its owner have agreed to the order, the release states. Old Southern Brass did not respond to USA TODAY's request for comment.
Patriotic apparel:Jonathan Isaac launches UNITUS conservative apparel after protesting BLM in NBA
‘Merica gifts for the 'Merica man in your life': False patriotic claims
Evidence outlined in the complaint showed Old Southern Brass claimed patriotic associations in marketing and product descriptions.
One blog post titled "A Quick Guide to Patriotic Christmas Gifts for Men and Women," claimed that "all of our products are made right here in the United States of America," at the time of the complaint.
The company also sold a whiskey glass engraved with the U.S. Constitution, saying that each glass was made by hand at a workshop in Florida, the complaint stated.
Rather, the FTC found the products were imported from China on many occasions.
Old Southern Brass also sells various items shaped out of bullets or embedded with bullets.
Social media posts and product descriptions show the company claimed the bullets were once used by the U.S. Military, which the FTC deemed untrue.
Old Southern Brass has since removed the claim from its website.
veryGood! (2)
Related
- Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
- Ends Tonight! Get a $105 Good American Bodysuit for $26 & More Deals to Take on Khloé Kardashian's Style
- Olympics 2024: Simone Biles and Jordan Chiles Medal in Floor Final After Last-Minute Score Inquiry
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Cat Righting Reflex
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- The 14 Best Modular Furniture Pieces for Small Spaces
- Inside Jana Duggar's World Apart From Her Huge Family
- Golf analyst Brandel Chamblee says Jon Rahm’s Olympic collapse one of year's biggest 'chokes'
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- PHOTO COLLECTION: AP Top Photos of the Day Monday Aug. 5, 2024
Ranking
- Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
- Texas is back to familiar spot in the US LBM preseason college football poll but is it ready for SEC?
- From trash to trolls: This artist is transforming American garbage into mythical giants
- Miss USA Alma Cooper crowned amid controversial pageant year
- 'Malcolm in the Middle’ to return with new episodes featuring Frankie Muniz
- When does Simone Biles compete today? Paris Olympics gymnastics schedule for Monday
- 'House of the Dragon' Season 2 finale: Date, time, cast, where to watch and stream
- When does Simone Biles compete today? Paris Olympics gymnastics schedule for Monday
Recommendation
Sonya Massey's father decries possible release of former deputy charged with her death
Yellowstone's Luke Grimes and Wife Bianca Grimes Expecting First Baby
Simone Biles slips off the balance beam during event finals to miss the Olympic medal stand
National Chocolate Chip Cookie Day is Sunday. Here's how to get a free cookie.
'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
How Noah Lyles' coach pumped up his star before he ran to Olympic gold in 100 meters
Missing 80-year-old saved by devoted Lab who waited with her for days until rescuers came
Am I too old to open a Roth IRA? Don't count yourself out just yet